Course Structure
| Year One |
BM0002 | Accounting for Assets |
BM0003 | Principles of Accounting |
BM0007 | Microeconomics |
BM0008 | Macroeconomics |
BM0011 | Statistical Theory for Business |
BM0012 | Statistical Methods for Business |
BM0016 | Principles of Management |
BM0019 | Principles of Marketing |
BM0022 | Effective Writing Skills |
BM0701 | Effective Oral Communications |
BM0702 | Internet & Web Technologies |
BM0703 | Business Software Applications |
...........................................................
| Year Two |
BM0052 | Business Finance |
BM0075 | Essentials of Financial & Management Accounting |
BM0078 | Marketing Management |
BM0084 | Teaching Enterprise Project* |
BM0085 | Introduction to Business Process & Project Management |
BM0086 | Customer Service & Personal Presentation |
BM0208 | Essentials of Retail Studies |
BM0741 | ICT Applications for Business |
BM0742 | Business Law |
BM0292-298 | Complementary Electives
(to be offered in Year 2) |
BM9865 | National Education |
| *These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project. |
|
BM0055 | Human Resource Management &
Practices |
BM0140 | Consumer Behaviour |
BM0165 | Industrial Placement Programme (Overseas & Local) |
BM0169 | Customer Relationship
Management |
BM0180 | International Business |
BM0185 | Entrepreneurship |
BM0623 | Public Relations and Communications |
BM0275 | International Marketing |
BM0285 | Brand Management |
BM0386 | Services Marketing Management |
BM0280 | Integrated Marketing Communications |
BM0283 | Personal Selling and Negotiation Skills |
BM0284 | Marketing Research |
Experiential Modules
Here are some modules that we have experience in our 3 years as a Marketing student. In these modules, we get to experience what the real marketer in the society is doing.
- Integrated Marketing Communications
Integrated Marketing Communications is where you will be learning on how company uses different tools to attract the attention of their target audiences to their products. Have you ever seen posters of HSBC on MRT? or Magnum Gold billboards on the road? In this module you can learn about the different platforms that companies use to advertise their products.
Do you ever have an idea for a business and do not know how to exhibit it? Through the entrepreneurship module, you will get a rough idea on how your business will process, the capital that you need and also have an opportunity to present your idea to the external judges from companies in the society.
